We entrepreneurs face a challenge. With the many things required to accomplish on a daily basis we need to be as effective as possible, not just efficient, so we can successfully tackle the seemingly never ending lists of to-dos we create for ourselves at the end of the working day.
For a long time I assumed that my working system was one that was taking me to the next level, I felt that everything was as good as it could be. After many years working in the same way I finally began to realize that that shiny next level I thought I had worked for simply never came to be: I was in the exact same place I was when I had started.
I had to accept that I was not doing my very best, that I was not being effective—I pretty much stayed “busy, busy, busy” without moving one step above. I thought, assumed, and felt that things were okay, money was still coming in, but thinking, assuming, and feeling without measuring is simply a big, irreversible waste of time.
Now Ask Yourself This Question
My life has changed immensely in the past year. I now constantly question how I am investing my precious time and if I there is a way to improve whatever it is that I am doing in one way or another while accomplishing the task at hand in the most efficient way possible: I never simply think, assume, or feel that things are okay anymore.
Most people are not going to accept that they are wrong at something—one of the most intriguing conundrums of human existence. If you are wondering why most businesses fail within five years is it definitely due to this, because most business owners think, assume, or feel that everything is going well—until it isn’t.
Don’t waste your time, don’t risk your business future. Now please stop and ask yourself this important question:
How do you know you are being as effective as you can be in whatever you are doing right now?