We entrepreneurs face a challenge. With the many things required to accomplish on a daily basis we need to be as effective as possible, not just efficient, so we can successfully tackle the seemingly never ending lists of to-dos we create for ourselves at the end of the working day.
For a long time I assumed that my working system was one that was taking me to the next level, I felt that everything was as good as it could be. After many years working in the same way I finally began to realize that that shiny next level I thought I had worked for simply never came to be: I was in the exact same place I was when I had started.
I had to accept that I was not doing my very best, that I was not being effective—I pretty much stayed “busy, busy, busy” without moving one step above. I thought, assumed, and felt that things were okay, money was still coming in, but thinking, assuming, and feeling without measuring is simply a big, irreversible waste of time.